Refresh San Diego is an open community of web designers, developers, and marketers working to refresh the creative, technical, and professional culture of Internet in the San Diego area. Meetings are usually the second Tuesday of each month where we discuss anything from design to marketing and everything in between. Topics that we'll cover include: Design, Development, Marketing, Programming, Usability, Web 2.0, SEO, and more. Everyone interested in "refreshing" the Internet is welcome.
To get an e-mail reminder for the next meeting, enter your e-mail into the "Subscribe" box on the right.
For the last 5 years, I've had a dedicated machine at cari.net. It's been a very reliable server, and I have no real complaints. Cari.net is in San Diego, and I'm pretty pleased with them.
However, times have changed, and there's really no need for a dedicated machine these days :)
Topic: The ABC’s of A-B TestingOnline Reputation: How to Manage Consumer Reviews (RSVP)
Topic: The ABC’s of A-B Testing (RSVP)
A-B testing done well can make a strategic difference in your web strategy. A-B testing done poorly will give you false and/or misleading information and waste significant time and resources. Worse still, it will send you in the wrong direction for actionable change.
Barbara Starr, founder of the San Diego Semantic web group, and an entrepreneur in the Semantic Technology Arena will address the basics of this technology and how it is now being utilized by the major search engines (google and yahoo). It will also cover the impact on SEO, both with respect to rankings and the way information is displayed. (Yahoo reported a 15% increase in CTR as a result of the improved displays if a site was embedding RDFa markup).
Building an iPhone Publishing House (RSVP on Meetup)
Michel Kripalani, president of Oceanhouse Media, will present on the in and outs of the iPhone app development process and building a premiere publishing brand in less than one year. Oceanhouse Media has over 80 apps in the App Store. They have major licenses in place with Dr. Seuss and others. Michel will cover the how's and why's of building Oceanhouse Media and also publishing tips for anyone that currently has apps on the App Store.
RSVP today for Michel's presentation. This event is free but seating is limited to 40.
Sign up if you plan on attending. You'll need name badges to get access to the event. All RSVPs must be in 24 hours in advance otherwise there's no guarantee that you will be able to get in.
AGENDA:
7:30-7:45 - Announcements, Member intros
7:45-8:30 - Topic and Discussion
8:30-9:00 - The usual networking and geek tech talk
Follow @RefreshSD on Twitter for the latest Refresh updates as well as joining our email newsletter announcements.
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