In short, we need brand innovation.
To truly spawn true brand innovation we have to reframe the way we approach brand development with a new lens. We have to unpack the real problem to get at it’s root cause. We have to introduce new thinking, new language, and a new framework for our approach. And we have to understand how to test it, measure it, validate it, and grow it.
That’s the path to real innovation. That’s what this talk is all about.
Jeremiah Gardner is the author of The Lean Brand, a book about disruptive brand innovation. In short, the book provides a framework for organizations (big and small) to retake control of their brand development and become intentional about it’s formation, growth, and sustainability.